Then, you need to select an email service provider. These providers give you the right infrastructure to send broadcasts and bulk business emails.
If you send bulk emails without this, it will be flagged as spam. Email service providers handle all the formalities and expensive technicalities involved. All you need to do is sign up and use their service. Constant Contact. Constant Contact is one of the largest and best email marketing platforms in the world. They allow you to manage your subscribers and create professional email designs with templates and drag-and-drop editing tools.
WPBeginner rates ConstantContact the best email marketing service. Sendinblue is not only a complete email marketing software for businesses, but also an SMS marketing software. Want to improve your email marketing efforts? Check out this post on how to collect phone numbers using popups on your website.
HubSpot is known for its CRM platform, but they also offer powerful email marketing software for small businesses. With the drag and drop editor and ready-made templates, you can easily create beautiful emails without the help of a designer. You can send up to 2, emails per month for free with HubSpot. Drip is a marketing automation tool that allows users to create complex email automation workflows and conditional statements within email messaging. Campaigns, workflows, and triggers are well-organized and Drip is as simple or as complex as you need it to be.
Some users have asked what the difference is between OptinMonster and ConvertKit and why they need both. For more information, check out this post on OptinMonster vs. ConvertKit and which is best to grow your list. Mailchimp is a popular email marketing software. It is great for people who are just starting out, as it is easy to set up and it provides an intuitive user interface. Mailchimp has a free plan for up to 2, subscribers making it the best free email marketing service.
However, if you want to use autoresponders or any other powerful feature, then you will have to switch to a paid plan. You can also send targeted emails to specific subscribers. Besides the providers listed above, you can also look into ActiveCampaign or HubSpot , which is a full-fledged suite of marketing tools.
Once you have your optin form and your email marketing service in place, you are ready to start building your email list and making sales! Most marketing experts will tell you to build an email list. Email list segmentation is the process of breaking your subscribers into smaller groups based on specific criteria so that you can send them more personalized and relevant emails.
Rather than blasting every email to your entire email list, segmentation lets you send certain emails only to those subscribers you think will be the most interested in that content, resulting in higher conversions. Segmenting your list is proven to increase your email open rates, boost your click-through rates , and decrease your unsubscribe rates.
Segments make it so much easier to know what subject lines and messages to write that will entice the users to open and engage with your email campaigns. The goal with segmentation should be to find out how did the user get on your email list in the first place? There are many different ways to slice and dice your list into segments.
Here are a few ways to get you started:. These ideas just scratch the surface of what you can do with email list segmentation. Pro Tip: Contact forms are an easy way to collect info from your leads that can then be used to create more targeted messaging.
Check out our pick for the best form plugin WordPress and find out how to make your email marketing really shine! There are several factors that play a role in whether or not your emails get opened. Almost all of this is handled when you choose a reputable email marketing service. Even then, over time, email subscribers still go stale. An inactive subscriber could be anyone who has not engaged with any email in the past 6 months or more. But before you get rid of them, try sending one more email campaign to try to re-engage your inactive subscribers.
Some people respond, but all others get purged. Another way to keep your list fresh is by checking in with your subscribers every once in a while to ask if they would like to update their information and their preferences. This way, they are reminded that they can take control of how they want to engage with you. Timing can have a huge effect on whether or not your subscribers open your emails and on your conversion rate, so think carefully about what time and day you send your emails out.
But you may be wondering, has anyone else already done some tests that you can benefit from? Similarly, Elementor grabs the opportunity to show the value of checking the new email by telling its subscribers about the new things they can do. In a nutshell, adding relevant preview text that supports your subject line is an excellent way to entice your recipients without breaking the subject line length rule! Apart from being valuable and concise, your email copy should be interesting and entertaining.
So depending on your audience, you should try to incorporate your brand tone and give your recipients a unique experience. For instance, Blizzard is a gaming company that uses story-infused email copy to convey various marketing and sales messages to its audience. Brands like Coca-Cola have utilized this tactic for years and have seen solid results!
When you think of the holiday season, you automatically think of Halloween, Black Friday, and Christmas. Using the power of customer data, you can create specific segments for people celebrating different holidays. Then, all you need is a beautiful email design and a great offer to get them to act. With your email tool, you can craft pretty much all sorts of emails. But have you ever thought about crafting campaigns influenced by trending topics?
An example comes from a recent incident involving a Picasso painting that fell on the floor after being incorrectly placed by a Greek officer. Of course, local brands immediately seized the opportunity to create social media campaigns inspired by it. Among them was also IKEA that promoted a single shelf with the hashtags picasso and oops :. Well, why not? People love seeing unique content in their inbox, especially when the inspiration is something like the above example! Gathering inspiration from social media is one thing but using actual posts in your email campaigns is one of the email marketing tips you need to keep in mind.
Because integrating email and social media is one of the most popular tactics that email marketers use to increase engagement through channel cross-promotion. Here, Fila created an email marketing campaign to promote its most-liked Instagram posts:. As you can see, the brand grabbed the opportunity to show their best content and use CTAs to lead their subscribers back to corresponding product pages.
The first thing you need to know before we delve into this email marketing tip is that retaining existing customers is a lot cheaper than acquiring new ones. So if you want to use this practice, you need to start targeting your loyal customers first and then investing in getting new ones on board. For eCommerce businesses, this is possible through customer loyalty emails or buyer appreciation campaigns. Your loyal buyers will love an exclusive offer or discount coupon that will lead them back to your store.
Here, you can see an email example by Michael Kors sent to subscribers who have joined its loyalty program:. Rewarding existing customers is among the best eCommerce strategies you can use to make your business thrive!
When we talk about interactive emails, we refer to campaigns that have various elements that the recipient can engage with simply by clicking on them. The most common things found in these emails include GIFs, quizzes, videos, and countdown timers. These functional elements are meant to entice your audience by adding an extra engagement layer that will push the recipient towards your CTAs. See how the brand uses a GIF to make the message interesting and unique?
Simple email marketing tips like this will help you create emails that will make your audience pay attention to your call-to-action, charm them, and hype them up for your next campaign! To maintain a high delivery score, though, you need to have a good sender reputation.
Sadly, this score can be affected by a variety of factors. Some of them include:. Usually, sending messages that contain one or more spam words can be a reason for harming your delivery rate.
So, as we said in the subject line section, try to come up with messages that are free of spammy words! Moreover, try to perform email list hygiene as frequently as possible to remove potentially harmful email addresses and use a series of verification methods like SPF and DKIM to confirm your Sender IP and email messages. Getting feedback on products and services is crucial to perform certain optimizations. The only thing you need is a customer feedback campaign!
You can send different emails to first-time customers to find out what they think of you or existing shoppers for more in-depth insights. Here, The Bump has created a dedicated email campaign to get recipients to share their experiences.
Most of your email campaigns will probably lead your subscribers to your website or product pages. But what happens when it comes to your landing pages? Well, since these are independent pages, you can create a converting landing page that matches your email campaign to offer your audience a sense of continuity.
To achieve that effect, you can:. More on the layout, you can take advantage of email service providers offering matching landing pages and email newsletter layouts. If not, you can sign up for a Moosend account and upgrade to a paid plan to check them out! RSS campaigns are automated messages that are sent to subscribers every time new content appears on your blog.
These emails are perfect for increasing your organic traffic and SEO efforts by promoting them directly to your audience. Check out our blog post on subject lines and find some useful examples. Formulate some of the most common pain points in your niche questions. Establishing a steady flow of high-quality leads is essential for the growth of any business, and we all know how challenging this process can be.
I had a chance to look at your [Website] and thought it might make sense for us to connect. I work with over 50 organizations from your vertical like [Case Study 1] and [Case Study 2] to ensure they successfully deploy sales automation process. Just follow this link, register, and request your free demo: calendly. Referencing a common connection is another pretty clever way of making your cold outreach work.
Ask your existing customers and contacts whether they would mind you mentioning them for this purpose. I was having a conversation with Shawn Finder the other day, about sales automation, and he mentioned that you were actively searching for a solution to automate your business. Pick a lot in my calendar and book a demo with me directly whenever it suits you: calendly.
Finding out a shared interest with your prospects is a good way to connect with them and build rapport. Use all available sources, including their website, social media profiles, and mutual connections. Content is extremely important, especially in the B2B industry, in which educating your prospects is the best way to help them understand why your solution is right for them. So, promoting your latest blog post on a relevant topic is something that your prospects will definitely appreciate.
Black Friday and Cyber Monday are just around the corner. Our latest blog, How to Outsell Your Competitors and Yourself This Black Friday is packed with actionable tips that will freshen up your existing marketing strategies.
Here are a couple of tips to show you what you can expect:. First of all, congratulations on taking over the position of Head of Sales. Anyway, I still think that you should give me a chance because from what I can tell from your LinkedIn, we can have a lot to talk about, given that both of us are in sales. So, in case you failed to interest them enough, you can spark the conversation again by highlighting the top benefits of your product or service:.
I see that you opened my previous email but failed to respond. As a matter of fact, Autoklose can help you a lot with that. And these are just a couple of time-saving features. Trigger events serve as an excellent opportunity to get in touch with your prospects. Use different reasons to reach out such as promotions, new fundings, various company announcements , or even recent social media updates.
People are far more likely to take an action if you make it really, really easy for them. For recipients out there who are too lazy to tweet the wonderful content you sent them via email, you can make it easy for them by creating what we call a "lazy tweet.
One simple way to do this? Using ClickToTweet, a free custom tweet link generator. First, go to ClickToTweet's basic tweet generator. Then, type in your tweet, desired trackable destination URL, and hashtags:. Click "Generate New Link," and then grab that link. Then you can link it to your Twitter sharing button.
Or, if you're segmenting your list by attributes such as "has Twitter" or "topic of recent conversion: social media" you'll need marketing intelligence software like HubSpot for this , you can even include it in your main email copy, like this:.
Another way to extend the clicks on your email beyond its shelf life is to prompt your audience to forward the offer. By including forward-to-a-friend or social sharing links, as we discussed above , you put it in recipients' minds to share. You can add a little post-script to the end of your email copy, such as "Not responsible for your company's social media?
Feel free to forward this ebook to a friend or colleague using social media marketing. That way, all someone has to do is enter their associates' email addresses and hit "Send. You can highlight text or an image and add the URL via your email tool's rich text editor and then enter a mailto:?
Here's what this looks like:. And here's how to attach your mailto:? Otherwise, your message willreadlikethis not too appealing, right? Not every recipient is going to see the beautiful, HTML, rich-text version of your email. Some clients don't support HTML-rich emails, while other times, a person may simply choose to only view messages in plain text. When you don't optimize the plain-text version of your email, this is what happens when someone views it:. Scary, isn't it?
I don't think many people are going to bother to read through this garbled mess. So, cut out the extra text, replace long tracking URLs with shortened ones, and keep the body simple.
Taking the five extra minutes to optimize your email's plain-text version could help you reach more of your target segment and keep you out of the spam folder. Note: When you're cleaning up your plain-text emails, don't change the actual copy much at all or you'll risk it getting marked as spam.
Image Credit: Litmus. As more and more people use their mobile devices to read email and surf the web, it's more important than ever that marketers design their emails with mobile users in mind. Otherwise, their user base will be significantly affected. Here's a visual example of what happens when images aren't optimized for mobile first versus when images are optimized for mobile second :.
Here are a few ways to optimize your emails for mobile devices :. HubSpot customers: HubSpot's default email templates are all optimized for mobile using responsive design. To access these templates, create a new email and look for the responsive option in the "folders" drop-down in the top left.
When you're finally ready to hit "Send" on your email, make a habit of double-checking one last time whether your emails look as good as you think they do. If your email marketing tool lets you, go ahead and preview what your email looks like in different email clients and devices that are popular with your audience. Click here to learn how. You should also send out a test version of your email before you send out the real deal to ensure it's working properly for everyone on your email list.
Start incorporating these as final steps in your email review process. HubSpot customers: Learn how to test your emails here. It's tempting to keep every subscriber you win on an email campaign until they personally choose to opt out. But just because they haven't opted out of an email newsletter doesn't mean they're still interested, and subscribers who have become inactive can kill your emails' open and clickthrough rates.
To make sure you're only sending emails to the people who want to read them, clean up your email list so that it excludes recipients who haven't opened a certain amount of emails in the campaign's recent history.
This makes sure your emails' open and clickthrough rates reflect only your most interested readers, allowing you to collect more effective data on what is and isn't working in each email you send. On top of that, a good email list cleaning service removes other email addresses that pose a risk to your inbox placement. HubSpot customers: Lists that add and remove members based on their email behavior are called smart or "active" lists.
Learn how to create them in HubSpot Academy.
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